Meta Ad Campaign
Redeemed Flooring
Waterproof Real Wood / Brand Awareness Series / Two-Ad Funnel
Ad 1 of 2
Strategic intent: Stop the scroll with a feeling, not a fact. Nobody buys flooring from an ad. They buy it from a memory the ad created. Dogs and babies on a beautiful floor is that memory. The product never speaks. The floor just... handles it. Plant the seed. The retargeting ad closes the loop.
01
0:00
The skid
Golden retriever rounds a corner at full speed. Claws scramble. Slides across warm oak floor. Lands happy. Slow motion on the slide.
02
0:05
The splash
Toddler on the floor with a sippy cup. Tips it deliberately. Wide eyes watching water pool. Laughs. Camera lingers on the floor, dry in seconds.
03
0:10
The knock
Cat on kitchen counter. Slow mo as a glass tips. Water hits the floor. Cat looks down unbothered. Floor looks unbothered. Cut.
04
0:16
Muddy paws
Lab mix trots in from outside. Muddy paws on the floor. Owner crouches, wipes with a damp cloth. Floor is perfect. Dog is not.
05
0:22
The reveal
Wide pull-back shot. The same floor runs continuously from living room through kitchen into hallway. No transition strips. Natural morning light. No sound except music swelling slightly.
06
0:26
Real wood.
Actually waterproof.
Actually waterproof.
redeemedflooring.com
End card
Dark bark background. Cormorant Garamond serif. Gold URL. 4 seconds. No phone number. Single action: tap to learn more.
0s
Dog skid
Baby splash
Cat knock
Muddy paws
Room reveal
End card
30s
30s
Duration
9:16
Format
0
Words spoken
Lo-fi
Music tone
AI Video Prompt (Runway / Kling)
Scene 1: Golden retriever running at full speed on warm European white oak hardwood flooring, sliding to a stop, slow motion, golden afternoon light, photorealistic, 4K, warm color grading, cozy Bay Area home interior, no text overlay
Scene 2: Toddler sitting on warm oak hardwood floor, sippy cup tipping, water spilling, child laughing, camera at floor level, cinematic slow motion, shallow depth of field, warm natural light through window
Scene 3: Domestic cat on kitchen counter knocking a glass in slow motion, water splashing onto light hardwood floor below, photorealistic, cinematic color grade, clean modern kitchen, no damage to floor visible
Scene 4: Labrador retriever walking inside with muddy paws on light oak hardwood, owner wiping with cloth, floor restored perfectly, warm interior lighting, handheld camera feel, authentic not staged
Style for all scenes: Warm, golden hour color grading. Real home, not a showroom. Authentic families not models. No voiceover. Acoustic lo-fi background music. No product logos visible. 9:16 vertical crop.
Scene 2: Toddler sitting on warm oak hardwood floor, sippy cup tipping, water spilling, child laughing, camera at floor level, cinematic slow motion, shallow depth of field, warm natural light through window
Scene 3: Domestic cat on kitchen counter knocking a glass in slow motion, water splashing onto light hardwood floor below, photorealistic, cinematic color grade, clean modern kitchen, no damage to floor visible
Scene 4: Labrador retriever walking inside with muddy paws on light oak hardwood, owner wiping with cloth, floor restored perfectly, warm interior lighting, handheld camera feel, authentic not staged
Style for all scenes: Warm, golden hour color grading. Real home, not a showroom. Authentic families not models. No voiceover. Acoustic lo-fi background music. No product logos visible. 9:16 vertical crop.
Ad 2 of 2
Retargeting only — do not show to cold audience
Strategic intent: These people already felt something. Now answer the question their brain has been quietly asking since they saw Ad 1. Use the page's own language. Aspiration first, fear second. End with the lowest possible ask: a free conversation in their home, no commitment.
01
0:00
The question
Text on screen, warm background: "You were told you can't have hardwood in your kitchen." Calm male or female voice reads it. Pause. No music yet.
02
0:06
The reframe
Beautiful kitchen with continuous hardwood from living room. Voiceover: "Most contractors say that because they don't carry the product that changes the answer." Music enters softly.
03
0:12
The product truth
Close up of plank cross-section showing real wood grain. Hand runs across surface. Voiceover: "This is real wood. European white oak. And it handles water the way hardwood never could before."
04
0:18
The credential
Showroom exterior or installed project. Voiceover: "We have been installing floors in the Bay Area since 1999. We are one of the few dealers who carry this product and know it well enough to stand behind it."
05
0:23
The offer
Warm interior. Voiceover: "We bring samples to your home. You compare them in your actual lighting, next to your cabinets. No pressure. No showroom trip. Just a real conversation." Music warmest here.
06
0:27
Free in-home
estimate
estimate
800-WOOD-015 · redeemedflooring.com
End card
Dark bark background. Phone number visible this time. CTA button: "Book a free visit." 3 seconds. Link goes to /waterproofhardwood page.
30s
Duration
9:16
Format
Calm
Voiceover
/wphw
Landing page
Voiceover Script (exact words)
"You were told you cannot have hardwood in your kitchen. Or your bathroom. Or anywhere your kids actually live.
Most contractors say that because they do not carry the product that changes the answer.
This is real wood. European white oak. And it handles water the way hardwood never could before.
We have been installing floors in the Bay Area since 1999. We are one of the few dealers who carry this, and we know it well enough to stand behind it.
We bring samples to your home. You compare them in your own lighting, next to your own cabinets. No pressure. No showroom trip.
Just a real conversation."
Tone direction for HeyGen or ElevenLabs: Calm, unhurried, warm. Not a sales pitch. Think: a knowledgeable neighbor who happens to know everything about floors. Slight pause after the first two sentences. No urgency.
Most contractors say that because they do not carry the product that changes the answer.
This is real wood. European white oak. And it handles water the way hardwood never could before.
We have been installing floors in the Bay Area since 1999. We are one of the few dealers who carry this, and we know it well enough to stand behind it.
We bring samples to your home. You compare them in your own lighting, next to your own cabinets. No pressure. No showroom trip.
Just a real conversation."
Tone direction for HeyGen or ElevenLabs: Calm, unhurried, warm. Not a sales pitch. Think: a knowledgeable neighbor who happens to know everything about floors. Slight pause after the first two sentences. No urgency.